With so many different job types in the public relations career track, it is common knowledge that landing a most sought after job title will take time, work, effort and money.
According to About.com, publicists are the “media world’s version of cheerleaders.” Public relations professionals spend a large majority of their time composing press releases for clients. Public relations professionals are also paid to maintain relationships with the public on behalf of these clients.
In a U.S. National Averages poll, a public relations specialist, an entry-level job title, is expected to make $45,843 per year. This number is based on the expected amount of experience in the field (1-2 years) and the completion of a bachelor’s degree from an accredited institution.
Krystie West, a worker for Ehow, offers tips for individuals who dream of scoring the career goal of an entertainment publicist. These tips are:
• Enroll in a bachelor’s program and choose to study either English or journalism. It would be a good idea to take classes in both subjects, as well as classes in computers.
• Obtain an internship with a public relations firm, preferably one that has a high list of entertainment clients. The No.1 piece of advice for interns: “Do exactly as you’re told with a smile on your face.”
• Begin to network with professionals around you. If at the very least, join the Public Relations Society of America (PRSA) organization. Joining networks will open many doors in the future.
• Create a professional cover letter and resume accentuating your positives.
West notes how difficult the market for entertainment publicity can be. Starting at the lowest paying job will pay off in the end. Most companies promote from within and offer perks, such as promotional gifts, travel experiences and invitations to major invents.
Public Relations for Public Figures 